Not Enough Opt-In Creators: The current model confines marketers to a pool of opt-in creators, leaving a significant gap when it comes to exploring fresh, creative content from discovered creators beyond the platform. Marketers are eager to expand their search, tap into a broader spectrum of creators and content, and ultimately invite these discovered creators to join their campaigns for a more effective collaboration.
It was impossible for marketers to search through IZEA’s extensive content repository. In addition, they would love to be able to filter by sponsored status, platform, date, and performance metrics.
Right now I have to click on every creator profile to see what kind of content they post about. I wish there's a way to just search through all the content at once.
- Campaign Manager
Marketers are frustrated by the limited pool of 700K+ opt-in creators and are hoping to expand their search to include off-platform talent and creative content.
The platform doesn't have enough creators. Sometimes I need to go directly to Instagram to look for additional creators and it's kind of annoying.
- SaaS User
Marketers want to be able to identify which brands are mentioned in each content piece and discover other content referencing the same brand.
When I'm running a campaign for our client, it would be awesome if I could easily find content mentioning their brand so I know which creators are already posting about the brand organically.
- Campaign Coordinator
