SPRING
2022
DATA & INSIGHTS
Shallow Data Limits Informed Decisions: The legacy creator profiles offered only surface-level data—follower counts, basic demographics, and scattered content—leaving marketers with an incomplete picture of a creator’s true potential. This superficial snapshot makes it challenging to understand audience dynamics, past campaign performance, and the strategic fit of an influencer for a brand.
Missed Opportunities in Creator Evaluation: Without access to comprehensive performance metrics, content analytics, and nuanced audience insights, marketers struggle to predict a creator’s effectiveness. The absence of a robust relationship management tool further complicates collaboration, as key contextual information, such as past brand partnerships and engagement trends, remains hidden.
Missed Opportunities in Creator Evaluation: Without access to comprehensive performance metrics, content analytics, and nuanced audience insights, marketers struggle to predict a creator’s effectiveness. The absence of a robust relationship management tool further complicates collaboration, as key contextual information, such as past brand partnerships and engagement trends, remains hidden.
Process
Bird’s-eye-view overview page
to quickly assess the fit and performance of a creator and get all the information you need at your finger tip. to quickly assess the fit and performance of a creator and get all the information you need at your finger tip.
Benchmarks
to help you understand how the creator’s performance stacks up against similar creators.
Brand mentions
to see which brands the creator has mentioned in their posts and to rule out any creators that have worked with your competitors recently.
Quick CRM and activities
to easily manage your creator relationship with notes, emails, and lists as well see the recent actitives of the creator in the right panel. to quickly assess the fit and performance of a creator and get all the information you need at your finger tip.
API + Machine Learning Data
on the creator’s audience demographics, content performance, audience authenticity, post sentiment, and more.
Content forward
to showcase recent content, top performing content, and make content searchable within a creator’s profile.
Deliverable
Basic Information
Information about the creator including name, badges, communities, bio, location, and connections.
Quick CRM
Easily manage your relationship with the creator by leaving a note for other users to see, sending an email to the creator, or adding the creator to a list.
Recent Activities
Get a quick glance of the creator’s recent activities such as their latest campaign with you, their brand mentions on social, and their platform updates.
Top Content
Check out the creator’s content quality, aesthetic, and style and see what type of content drives the highest number of engagements.
Creator Demographics
Demographic and personal information about the creator to help you find the creator that represent your brand’s image.
Audience Demographics
Creator’s audience demographic information to help you find the creator that shares the same audience segment as your brand.
CRM Notes
Use CRM notes as a place to share thoughts and updates with your coworkers during creator outreach, throughout campaign execution, or after a campaign is wrapped up.
Email Tracking
Forward emails to the platform to keep track of your conversation with the creator.
Creator Lists
Collaborate with your coworkers and build out creator lists that can be used for future campaigns.
Brand Mentions
Check out what brands the creator has mentioned in their content and which of your competitor brands has the creator worked with.
Bird’s-Eye-View
Easily see and compare the follower count, sponsored %, performance, and prices for all of the creator’s connections.
Promoted Posts Badge
If the creator granted marketers the permission to put advertising budget behind a post to gain more exposure on a connection, the connection would receive a “promotable” badge.
Deliverable
Content Insights
See what type of organic and sponsored content drives the highest number of engagements.
Connection Performance
Performance data such as engagement rate, avg impressions per post, avg engagements per post and how the performance compares to similar creators.
Audience Data
Deep dive into the connection’s audience age, gender, city, state, country, and authenticity to help you identify whether the connection is a right fit for your brand.
Compare Audience
Easily compare the audience demographic distribution between different connections and pick the connection that shares the same audience segment as your brand to work with.
Predicted Audience
When the platform is unable to gather audience information through the social network’s API, IZEA uses an algorithm to estimate the audience demographics.
CRM Notes
Share thoughts and updates with your coworkers.
Email Tracking
Track of your conversation with the creator.
Creator Lists
Build out creator lists that can be used for future campaigns.
Brand Insights
Evaluate the creator’s effectiveness and performance for each brand mention. Take a look at how creator performs versus other creators talking abou the same brand.
Searching for Content
Search through the creator’s content across all of their connections with keywords, hashtags, and mentions.
Brand Badges
See which brands are mentioned in the post and click on the brand badges to see more content mentioning the brand.
